
How We Helped McFarling Law Achieve A 156.25% Increase In Conversion Volume


+156.25%
Increase in conversions
-57.13%
Cost per acquisition
+208.11%
Conversion Rate
The Challenge
Emily McFarling opened McFarling Law Group in 2003, and from its inception has focused purely on family law matters, with the goal to make a real difference in people’s lives.
McFarling Law Group is a full-service family law firm that is able to handle every aspect of family matters including mediation and financial services like QDRO and prenup preparations as well as malmquist calculations.
When the firm came to us, they were already an existing Google Ads advertiser and were looking to increase the volume of cases that the firm was getting.
Upon our initial analysis, we were able to spot several opportunities for the firm.
How We Did It
Immediately, we launched several key changes to the firms ad strategy:
Over time, we honed in on what keywords performed best, and which ones didn’t, continuously tested ad copy, and adjusted the ad schedule based on performance.

Honestly this is exactly what I needed. Both expert and consultant... This is why I wanted someone trustworthy. Someone who would look out for my best interest.